As part of our E-marketing class, I am tasked with figuring out if it is indeed possible to have a formula to make a video go viral. While many may believe that it looks easy, in the scope of the giant internet world, actually having one of your videos go viral is an extremely unlikely occurrence. Some videos hit and some only ever get viewed by family and friends, but there is one thing that all viral videos have and that is the fact that they entertain.
Whether it is funny, sad, heartfelt, or angering, viral videos share a common unique quality to them that captures the attention of its viewers and doesn’t let it go. They also contain something about them that makes the viewers have the motivation to share the video. It also must be something that not just one, but millions of people would find it worth their time to watch and share.
Another huge key to the formula is that odds of success are much higher when the video maker already has a strong presence in social media, whether they are a blogger or have a large following on twitter. Commenting on popular users’ posts with a link to your video can also be a good way to try to get enough attention.
All in all, as I go about trying to figure out the formula of a viral video for my group assignment, I have found that there can be many ways to go about this, but it must be entertaining and conjure up an emotional response. I have also read that videos are much more likely to go viral if they have certain emotional “memes” that, combined properly, can greatly increase the likelihood of success.
A few great articles on the subject: